Powerful PADI Benefits

Why Partner with PADI?

Your Success Comes First
PADI Regional Headquarters offers support, consultation and benefits designed to help you succeed. No matter where you are in the world, you have a team of experts to help you succeed.
By partnering with PADI you receive:

  • Unparalleled educational programs that are instructionally valid and proven effective.
  • World-class brand recognition.
  • Unsurpassed customer service and dive business knowledge.
  • PADI staff in the field to support you and take a personal interest in the success of your business.


Brand Recognition with the PADI System of Diver Education
  • Nondivers, certified scuba divers and scuba diving leaders seek the PADI brand more than any other. Documented research shows that the PADI family enjoys one of diving’s best safety records.
  • The PADI brand and logo are recognized around the world as a symbol that represents scuba divers. Displaying the PADI logo on your storefront or boat and in your advertising immediately identifies you as source for scuba diving services.
  • PADI Professionals, PADI courses and PADI educational materials are the most sought after in the scuba diving industry. Using PADI’s instructionally solid system, you’ll offer training that is enjoyable and worthwhile. You’ll find that working with a proven, successful training system positively affects your growth.
  • As a PADI Dive Center or Resort your business is listed in the PADI Dive Shop Locator on padi.com. PADI’s website receives more than 1.6 million monthly page views from a target audience – your potential customer base. Plus, you can advertise on padi.com and enhance your listing on the Dive Shop Locator to make your business stand out.


PADI eLearning® Offers Convenience and Flexibility

The PADI eLearning system is an interactive, web-based program that allows learners to progress through online knowledge development for various PADI courses at their convenience. Divers are exposed to the same content as any other student divers and complete their inwater training with a PADI Instructor. eLearners are required to affiliate with a PADI Dive Center or Resort, which means that you can:

  • Reach more potential customers via the internet.
  • Offer even more flexibility to busy customers.
  • Let people purchase and begin the course online, even after normal business hours.
  • Receive revenue share for eLearners affiliating with your dive shop.

Through the virtual PADI eLearning Classroom, dive centers and resorts can communicate in numerous ways with eLearners. There are tools available that allow you to interact with your eLearners and provide information about upcoming sales, events or trips:

  • Dive center or resort logo and contact information appears at the top of the page throughout the eLearning portal.
  • You can designate the instructors who communicate with student divers.
  • A summary page lets you see how far student divers have progressed.
  • Use alerts to remind eLearners about upcoming events or make general announcements.
  • Email all eLearners who are progressing through the program to provide timely and specific information.
  • Provide topic discussions or dive center news.
Marketing Campaigns and Programs

As a PADI Dive Center or Resort, you benefit from the most innovative and proven marketing campaigns in the scuba diving industry that help drive customers through your doors. Each year PADI Regional Headquarters provide you with marketing tools to help promote core marketing campaigns. Easy to use templates and stunning marketing images are all available on the PADI Pros’ Site. Other marketing tools vary from in-store graphics to promotional items created to reach out to new and existing customers.

Marketing campaigns are designed to support the three top initiatives that make a successful scuba diving operation:

  • New diver acquisition
  • Diver retention and continuing education
  • Creating new dive professionals and encouraging professional growth

PADI ads appear in a wide variety of print media and online magazines. Ads for specific campaigns also appear on Google, Facebook and YouTube (PADI TV) in key markets based upon consumers’ search criteria and posts. PADI email campaigns reach out to divers while they are highly motivated right after their certification and encourage them to take the next step. PADI Public Relations efforts help target niche markets and build brand credibility, which benefits your business. Through frequent media exposures and references, PADI Dive Centers and Resorts become recognized as the authority and experts in scuba diving.


The worldwide PADI organization also continues to engage divers and connect them to PADI Dive Centers and Resorts through ScubaEarth – the largest global scuba diving social community. PADI Dive Centers and Resorts get involved by setting up a ScubaEarth profile, logging dives and growing your Dive Crew. ScubaEarth is a great benefit that helps build relationships and creates connections to help to grow your business.

  • By announcing your ScubaEarth presence on your website, Facebook page and Twitter feed, you can get customers to connect with your ScubaEarth profile. Sharing great content, such as photos and videos of your dive sites, courses or special events, attracts divers to your business because you’re viewed as a local authority.
  • You can also use the announcement board feature as a business-generating tool. Divers who have chosen your store as their primary dive center will see your announcements on their home page when they log in. Link your announcements to activities in your dive business, such as boat trips, upcoming classes, dive club meetings, gear specials or open houses.
  • Regularly posting upcoming dive trips lets your Dive Crew know what’s coming so they can plan to join you. You can use some of the information from the ScubaEarth Featured Destinations section in your daily posts.

As a PADI Dive Center or Resort, you receive excellent savings on advertising rates in Sport Diver, which gives you the advantage of reaching hundreds of thousands of scuba divers and water enthusiasts. For rates and space reservations contact Sport Diver magazine at +1 407 571 4826

Unparalleled Customer Service and Business Consultation

As a PADI Member, you receive an unparalleled level of customer service and business consultation. With the largest staff of regional managers and specialized business consultants in the dive industry, you enjoy personalized attention to meet all of your business goals. There are dedicated Customer Service Teams at PADI Regional Headquarters focused on providing you with advice, recommendations or support, as your partner.

All PADI Regional Managers (RMs) have worked in the dive industry for many years – several previously owned or managed dive shops – and are well-versed on PADI training programs and products. Working for PADI Members is their full time job. They don’t represent other dive industry brands, so when they visit you, their sole focus is helping you increase profits through channels best suited for your customer base.

Your PADI RM’s goal is to create a solid foundation on which to build a long-term, successful relationship with you based on trust and respect. Your RM is there to:

  • Support your dive operation with evaluation, advice and solutions.
  • Help you find and implement new ways to provide a high value to your customers.
  • Help you establish timelines and focus appropriate resources (both inside and outside of the PADI family).
  • Consult with you and give you an objective measure against which you can evaluate results.
Business Training for PADI Dive Shop Owners and Managers

Through business seminars, workshops and management programs, PADI Staff deliver proven tactics and techniques you can immediately implement in your business. These programs are developed specifically for you, an owner or manager of a PADI Dive Center or Resort.

  • In-person seminars – Whether it’s through two-day business academies, miniseminars at trade shows, special regional workshops, PADI Member Forums or personalized in-store seminars, you’ll receive tools you can use to redefine your customer relationships, acquire more divers, strategize a pricing structure, promote your business through social media, optimize your website and much more. PADI Members and Regional Headquarters staff get to interact, meet face-to-face and learn from each other.
  • PADI Webinars (live and recorded) – Because getting time away from your daily duties at a new or established dive shop or resort is often difficult, PADI online business webinars bring information to you. Presented in both a live, interactive format and also prerecorded, webinars on various topics can expand your business IQ and show you how colleagues have tackled challenges similar to ones you face. All webinars are available via the PADI Pros’ Site.
Risk Management, Insurance and Legal Assistance

PADI is the only organization to provide a full-time, in-house risk management staff to assist you in evaluating business practices, teaching techniques and prudent decision-making to enhance the safety and enjoyment of your customers and to help manage the risks associated with running a business, especially a dive business. Whether coaching staff, developing assumption of risk forms or assisting should an incident occur, the risk management team is available.

As a PADI Dive Center, Resort or professional member, you have access to the scuba diving industry’s most comprehensive insurance programs. These programs provide specialized coverage for dive shops, resorts, dive boats and scuba instructors or dive supervisors. You also have the confidence that comes from having the scuba diving industry’s strongest and most successful legal defense team behind you. Additionally, the PADI family’s size gives us the power to represent the interests of diving and the environment in the face of legislation or regulation.

Certification Processing and Online Services

As a PADI Dive Center or Resort, you have one of the scuba diving industry’s most efficient scuba certification processes because you can submit PADI scuba certifications through PIC (positive identification card) Online. PIC Online helps eliminate any mail delays and gets PADI scuba certification cards into your customers’ hands faster. Note that your divers’ certification cards come with your facility name printed on them!

Other online services available on the PADI Pros’ Site include:

  • Pro ChekTM that lets you verify staff member qualifications.
  • Dive Chek® that lets you verify diver qualifications.
  • PADI Online Processing Cener that lets you track submitted PICs, register Discover Scuba® Diving participants, request replacement cards, including the new PADI eCard, for customers and manager registrations for PADI Open Water Diver Touch and PADI Online Manuals.
  • PADI eLearning Gift Zone that allows you to manage the PADI eLearning Gift Passes you distribute to customers.
  • PADI Employment and Classified Ad Board that lets you post job opportunities in your company.
  • PADI’s Online Shop where you can purchase all your PADI Materials – 24/7 – and a place to shop for PADI branded clothing and merchandise.
Customer Relationship Management Software

Specifically developed for the dive industry by Integrated Scuba Systems (ISSYS), the Electronic Virtual Employee – EVE5 software gives you a comprehensive tool to manage every aspect of your dive store:

  • Point of sale software
  • Direct upload for student diver information to the PADI Online Processing Center
  • Manage customer relationships: birthdays, course history, rental history, inventory
  • Rental and service bookings
  • Employee scheduling
  • Get Organized! This software works seamlessly with EVE Online to give you the ability to manage your inventory, website and online shopping cart all in real-time – and you can do it remotely from anywhere!

EVE Online gives you the capability to build and maintain a user friendly website:

  • Use beautiful, professionally designed web page templates that you can customize.
  • Easily write text and upload images.
  • Sell Online – scuba gear and learning materials, real-time course bookings, charters and dive trips
  • Reach out to customers with targeted, customized, automatic emails, text messaging (SMS), customizable and professionally designed eNewsletter templates and more!
Environmental Stewardship

As the global leader in diver education, the PADI organization takes its role in environmental stewardship seriously. Partnering with the Project AWARE, PADI Offices, PADI Members and PADI Divers donate time and resources to help protect underwater resources and implement lasting change. A healthy ocean is critical to not only our livelihood, but also to the lives of future generations.

One way that PADI Dive Centers and Resorts show their commitment to environmental conservation is by becoming a 100% AWARE partner. By putting conservation at the heart of their businesses, 100% AWARE Dive Centers make sure all their student divers support conservation and receive the Project AWARE version of the PADI certification card. Donations generated by this program help fund Project AWARE initiatives, such as protection measures for the world’s most threatened ray and shark species and marine debris prevention campaigns.

The PADI Green StarTM Dive Center Award recognizes PADI Dive Centers and Resorts that not only care about the environment, but act to protect it by using conservation-minded business practices. Going green is good for the environment and good for business.

See More with PADI Travel Network

Divers love to travel and as a PADI dive shop you can offer one-stop booking services through the PADI Travel Network. By relying on PADI Travel Network’s years of experience and hundreds of destination, resort and liveaboard options, you don’t need to be a travel expert to provide excellent travel services to your customers. Whether it’s individual travel for a couple or a dive shop-sponsored group trip, you can earn commissions by booking trips through the PADI Travel Network.

Other Benefits by PADI Regional Headquarters

Specific business member benefits depend on your membership rating level and where you are located. Contact your PADI Regional Headquarters for information about additional benefits tailored to your region.