Advance the PADI Blueprint for Ocean Action.
What is 100% AWARE?
100% AWARE is an exclusive partner giving program available to all PADI Dive Centers, Resorts and Professionals to facilitate conservation support through the PADI certification card process.
The partnership was created due to the demand of passionate PADI dive operators eager to support PADI AWARE Foundation marine conservation goals in a systematic, simple way. 100% AWARE Partners directly support the protection of the underwater world, combat the ocean's greatest challenges, and engage loyal customers who appreciate and value operators with a clear environmental ethos.
211 Dive Centers
251 Dive Instructors
Our mission is to advance the PADI Blueprint for Ocean Action.
(1) Reduce marine debris by 50% in targeted countries (2) Multiply the number of Marine Protected Areas (MPAs), protecting 30% of the ocean by 2030 (3) Protect 20 endangered and vulnerable marine species (4) Restore 5% of coral reef habitats through citizen science programs and project funding (5) Reduce the carbon footprint of the diving industry by achieving carbon neutrality across the PADI organization and funding seagrass and mangrove habitats
100% AWARE Certification Donations
PADI Dive Centers, Resorts and Professionals opting in to tax-deductible donations to AWARE with every certification.
Join The Community
The 100% AWARE Partnership is relaunching and the partner commitment opportunity will re-open in the second half of 2021. Stay tuned! Thank you for your support.
Partners agree to donate on behalf of each student, on a per certification basis, as an individual instructor or dive center. Donations are made on a monthly basis, recommended amounts are based on annual certification numbers.
When you commit, you’ll be given the option to donate online, automatically recurring each month according to your process tier selected.
When processing through PIC Online, you will be able to select which version of the AWARE card you would like, otherwise if you select the standard PADI card the system will default to the latest card design.
Donations made through the partnership are tax-deductible in support of the PADI AWARE Foundation, ensuring every new certification supports conservation. As an 100% AWARE partner, you are consistently advancing the Blueprint for Ocean Action, supporting the UN Sustainable Development Goals and Decade of Ocean Science for Sustainable Development.
- 100% AWARE Exclusive PADI Certification C-Cards.
- Integration into new PADI Tools, such as the Conservation Activity Locator.
- Listed as a 100% AWARE Partner on PADI's dive center locator.
- Premier access to exclusive PADI AWARE Updates and News.
- Simpler, more streamlined donation process.
- More Updates To Come Soon!
No. The 100% AWARE program is an exclusive partner giving program available to PADI Professionals, PADI Dive Centers and Resorts, designed to contribute to PADI's Blueprint for Ocean Action goals.
Yes! When processing through PIC online, you can select which version of the AWARE card you would like.
A new card design is launched annually featuring imagery from prominent marine photographers.
No. The AWARE c-cards are currently made from 70% recycled plastic. We are continually reviewing new solutions to get this figure as close to 100% as possible. The community has expressed huge support for physical cards for a variety of reasons. However, if you would like to stick with online certification records, this is an option for you and your students while still contributing to PADI AWARE's Blueprint for Ocean Action.
Yes! Thank you. Please donate to make a single or monthly recurring donation at www.padi.com/aware/donate. We appreciate your support!
PADI Master Instructor, Tec Trimix Instructor and Founder of 100% AWARE Dive Ninja Expeditions in Cabos San Lucas, home to the Whale Defender PADI Distinctive Specialty.
"We're trying to show that all dive businesses can easily donate a portion of their revenue to help fund the protection of the marine life and ecosystems that make our tours and experiences possible. This way not only are you teaching your guests or students about the ocean and how they can get involved in protecting it, but also directly creating positive impacts on local ecosystems and furthering marine research."