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Adopt The Blue
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Advancing the PADI Mission for the benefit of people and planet.
Our Mission
Create a billion PADI Torchbearers to explore and protect the ocean.
Our approach to corporate social responsibility is built upon the organization’s long and enduring legacy to protect the underwater world that we love. As the largest network of dive centers, dive instructors and divers, we have a tremendous opportunity to mobilize millions of PADI Torchbearers to save the ocean.
PADI is uniquely positioned to play a role in the global effort to create a more sustainable future and we are committed to creating solution-based initiatives with lasting impact.
PADI PILLARS OF CHANGE℠
One of the most significant ways we can honor our legacy and give back to current and future generations, is to do our part to operate the PADI organization responsibly, support a sustainable dive industry and protect the ocean on which all life depends.
The Pillars of Change are reflective of PADI’s core brand values and the commitments we hold for the betterment of people and planet. Actively pursuing a course of action to address ocean challenges by engaging local communities is critical for achieving balance between humanity and nature.
Ocean Conservation
Empowering the PADI Community to take conservation action for global impact.
Industry Sustainability
Reducing the global environmental footprint of the dive industry.
People & Humanity
Fostering diversity and inclusion in the dive industry and supporting local communities.
Mission Partners and Affiliates
To amplify PADI’s brand mission and help achieve our 10-year conservation targets, we seek partners and affiliates that share our vision of a world where humanity lives in balance with nature.
The AWARE Foundation
Since Project AWARE’s inception in 1989, PADI has been a critical partner to the foundation, directly supporting the advancement of underwater citizen science, ocean education and marine policy change.
PADI and the AWARE Foundation work hand-in-hand to expand and build new conservation programs and courses addressing key ocean threats such as climate change, marine habitat loss and vulnerable species protection.
Blancpain
PADI and and Swiss prestige watchmaker, Blancpain, joined forces with the aim to fundamentally increase the number of marine protected areas (MPAs) around the globe over the coming decade.
At the heart of the partnership is the flagship citizen science program, Adopt the Blue™ in which 6,600 registered PADI dive centers and resorts will be activated to develop the largest network of marine protected areas on the planet, enabling millions of PADI recreational divers to proactively engage in marine conservation at every opportunity.
Reef-World Foundation
PADI and the Reef-World Foundation joined forces to promote sustainable diving practices for the protection of the marine environment and reduce threats to one of the world’s most valuable ecosystems: coral reefs.
Our shared vision is to make sustainable diving and snorkeling the social norm, achieving this through the implementation of the Green Fins initiative – in partnership with the UN Environment Programme.
The Ocean Foundation
PADI has partnered with The Ocean Foundation to offer the PADI Community a means of engaging with seagrass, mangrove and salt marsh conservation and restoration, in an effort to reduce our carbon footprint and support the foundations of life in the ocean.
The SeaGrass Grow Calculator allows divers to work out their carbon footprint and offset it in a few easy steps.
Mission Blue
PADI has forged an alliance with Mission Blue with the goal to increase the level of protection of the ocean.
Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue inspires action to explore and protect the ocean by building public support for the creation of Hope Spots — special places that are vital to the health of the ocean.
Seiko Prospex
As a proud sponsor of the marine debris program, Seiko will further the impact of the important work of the flagship citizen-science program, Dive Against Debris®, that not only removes debris but, perhaps more importantly, leverages findings to inform ocean-friendly policy change to prevent further pollution from entering the ocean. Together, Seiko, PADI, PADI AWARE Foundation and the global dive community will provide critical survey data that can be used by marine researchers and policymakers for conservation efforts.
Join the PADI Torchbearer Community today.
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