Why Partner with PADI?

The PADI Difference

Deliver the world’s most sought-after training with the world’s #1 dive training organization.

No other organization teaches more people, in more places – with more impact – than PADI.

  • 75 out of every 100 divers choose PADI
  • 30+ million certifications issued (and counting)
  • 94+ courses, offered in 27 languages
  • 70+ million Ocean Torchbearers mobilized to save the ocean
  • Celebrating 60 years of leading the way the world learns to dive® in 2026

The most recognized and respected brand in diving

When people think diving, they think PADI – and that means more leads, more loyalty, and more lifetime divers for your business.

  • 75% of new divers recognize PADI before they ever take a class – leading the industry in both aided and unaided brand awareness among consumers*
  • PADI attracts 3.6x more social followers and 4x more website traffic than the next closest competitor
  • PADI garners 21x greater media exposure than any other training agency, with a 90% share of voice in global dive media.

Business growth backed by a premium brand

PADI membership isn’t a cost, it’s an investment which elevates your brand and drives your bottom line.

  • PADI-exclusive dive shops earned USD$186K more in 2024 than non-PADI shops**
  • PADI dive shops also enjoy 15–20% higher productivity than non-PADI shops**
  • PADI also boosts customer engagement with powerful promotions like the Refer-A-Friend Challenge and Master Scuba Diver Challenge

**Source: 2025 Boston Consulting Group (BCG) Dive Industry Study

Trusted by divers, backed by data

PADI sets the global standard for the consumer experience. When you deliver a PADI experience, you deliver excellence.

  • PADI has the highest Brand Net Promoter Score (NPS) in the industry**
  • 90% of new PADI Open Water Divers would recommend PADI to friends and family*

*Source: PADI OW Diver Survey
**Source: 2025 Boston Consulting Group (BCG) Dive Industry Study

Leading the charge for positive ocean change

PADI Members aren’t just dive professionals — they’re ocean advocates. Partnering with PADI means becoming part of something bigger; a global force for ocean change.

  • Provided US$6M to date in grants
  • 350,000 local initiatives fueled
  • Helped protect 100+ shark and ray species
  • Untangled 36,000+ marine animals
  • 2,700+ dive sites adopted and monitored