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100% AWARE

Advance the PADI Blueprint for Ocean Action. 




What is 100% AWARE?

100% AWARE is an exclusive partner giving program available to all PADI Dive Centers, Resorts and Professionals to facilitate conservation support through the PADI certification card process. 

The partnership was created due to the demand of passionate PADI dive operators eager to support PADI AWARE Foundation marine conservation goals in a systematic, simple way. 100% AWARE Partners  directly support the protection of the underwater world, combat the ocean's greatest challenges, and engage loyal customers who appreciate and value operators with a clear environmental ethos. 

86 Countries

211 Dive Centers

251 Dive Instructors



Our Strategy

Our mission is to advance the PADI Blueprint for Ocean Action. 

(1) Reduce marine debris by 50% in targeted countries  (2) Multiply the number of Marine Protected Areas (MPAs), protecting 30% of the ocean by 2030  (3) Protect 20 endangered and vulnerable marine species  (4) Restore 5% of coral reef habitats through citizen science programs and project funding  (5) Reduce the carbon footprint of the diving industry by achieving carbon neutrality across the PADI organization and funding seagrass and mangrove habitats

100% AWARE
Local Action
100% AWARE Certification Donations

PADI Dive Centers, Resorts and Professionals opting in to tax-deductible donations to AWARE with every certification. 

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Global Impact
Achieve Blueprint for Ocean Action

Successful realization of all five conservation goals set out in the PADI AWARE Blueprint for Ocean Action by 2030. 



Join The Community



How Does 100% AWARE Work?

Partners agree to donate on behalf of each student, on a per certification basis, as an individual instructor or dive center. Donations are made on a monthly basis, recommended amounts are based on annual certification numbers. 

When you commit, you’ll be given the option to donate online, automatically recurring each month according to your process tier selected.

When processing through PIC Online, you will be able to select which edition of the AWARE card image you would like, otherwise if you select the standard PADI card the system will default to the latest AWARE card design.

Donations made through the partnership are tax-deductible in support of the PADI AWARE Foundation, ensuring every new certification supports conservation. As an 100% AWARE partner, you are consistently advancing the Blueprint for Ocean Action, supporting the UN Sustainable Development Goals and Decade of Ocean Science for Sustainable Development. 

What can you expect when you become an 100% AWARE Partner?
  • 100% AWARE Exclusive PADI Certification C-Cards. 
  • Integration into new PADI Tools, such as the Conservation Activity Locator.
  • Listed as a 100% AWARE Partner on PADI's dive center locator.
  • Premier access to exclusive PADI AWARE Updates and News. 
  • Simpler, more streamlined donation process.
  • More Updates To Come Soon!
Can I commit to be an 100% AWARE partner if I am not a PADI Dive Center or Resort?

No. 100% AWARE is an exclusive partner giving program available to PADI Professionals, PADI Dive Centers and Resorts, designed to contribute to PADI's Blueprint for Ocean Action goals. 

Can I select which version of the PADI AWARE Foundation certification card I would like?

Yes! When processing through PIC online, you can select which edition of the AWARE card you would like. 

A new card design is launched annually featuring imagery from prominent marine photographers. 

What percentage of c-cards are recycled content?

All physical PADI certification cards are currently made from 70% post-consumer recycled plastic. We are working together to get this figure as close to 100% as possible. Physical cards are still essential in remote areas without internet access but we provide and promote e-cards whenever possible. You can see the full PADI AWARE supply chain policy here.

Can I still donate to PADI AWARE if I am not a PADI Dive Center, Resort or Professional?

Yes! Thank you. Please donate to make a single or monthly recurring donation here. We appreciate your support! 

How is funding allocated?

For transparency about how contributions are spent, review our Conservation Strategy which contains our Annual Impact Reports


Frequently Asked Questions