PPC Marketing Manager - PADI Travel

Company Description

PADI Travel's mission is to inspire divers to explore more of the underwater world and take care of our oceans. We enable divers to easily and conveniently research, compare and book dive vacations anywhere in the world. Catering to groups and individual travelers alike, PADI Travel combines the best of online booking with concierge-level travel consultancy.

At PADI Travel, we also care deeply about sustainability. Our Eco Travel trips offer divers the opportunity to enjoy life-changing dive vacations, which have a real impact on the conservation of our oceans.

PADI Travel was founded 5 years ago as Diviac, an independent startup based in Switzerland, but is now part of PADI (Professional Association of Diving Instructors®), the world’s largest recreational diver training organization with nearly 6,500 dive centers and resorts and more than 135,000 professional members worldwide. PADI is headquartered in California and has regional hubs across the world.

Role Description

We’re looking for a senior and experienced acquisition marketer who can take ownership of our performance marketing activities - you’ll run integrated campaigns across paid search, paid social and display (including programmatic buying).

As a senior digital marketer, you bring a wealth of knowledge and hands-on experience in performance marketing, you have a track record of driving initiatives that make a concrete commercial impact and you're a natural leader who knows how to build and motivate a team.

You are a strong analytical thinker and an effective problem solver who’s comfortable taking initiative and who thrives in a fast-paced and growing environment.

This is a great opportunity to play a pivotal role in the development a world-class digital marketing experience and make a meaningful impact on the future of the business as a whole.

Responsibilities
  • Lead our performance marketing strategy and drive growth at scale.
  • Lead our performance marketing team (at the moment one person).
  • Take ownership, from design to execution, of all our performance marketing activities across paid search, paid social and display (including programmatic).
  • Research, test and scale new customer acquisition channels, techniques and technologies.
  • Increase ROI by designing, deploying and analysing A/B split tests across campaign structures, targeting, creativities and landing pages.
  • Help in the refinement and improvement of our tracking and attribution methodology, and help in making sense of customer insights and findings.
  • Ensure that the technical infrastructure to provide optimal tracking and reporting is in place.
  • Continually refine the performance marketing processes, procedures, metrics and tools.
  • Coordinate with creative agencies on the development, implementation and optimisation of new creatives.
  • Create and present weekly, monthly and quarterly reports and analysis.
  • Keep abreast of the newest trends and innovations in the travel industry with a strong understanding of current and future online marketing concepts, strategies and technologies.
Qualifications

Minimum qualifications

  • Significant hands-on experience (5+ years) and a proven track record of driving sales and growing revenue across paid search, paid social and display (including programmatic).
  • Significant hands-on experience (5+ years) and proven track record of running campaigns on Google Ads, Bing Ads, Facebook Ads and Twitter Ads.
  • Significant hands-on and professional experience running programmatic display campaigns with Google Marketing Platform and other DSPs.
  • Significant experience coaching and leading a team.
  • Able to build and maintain strong and effective relationships with media owners and agencies, as well as with internal team members.
  • Deep understanding of first and third party data targeting and campaigns / customer tracking. You’re also very comfortable using Google Analytics and Google Tag Manager.
  • Experience managing thousands of keywords and international / multilingual campaigns with big budgets.
  • Technically-savvy and capable of working with Google Ads Scripts, autonomously editing and implementing tracking tags and capable of becoming a power user of new online tools within a few days.
  • Independent and self-motivated, you don’t require constant feedback and you have a secret love for perfection and attention to details.
  • Flawless written and spoken English communication skills.

Preferred qualifications

  • Experience in the travel, hospitality or ecommerce industry.
  • Experience in fast-paced, always-on startup environments.
  • Certified scuba diver, ideally a divemaster or dive instructor.
  • Fluency in other languages.

If this job sounds interesting to you and you meet these requirements described above we’d like to get to know you! Note on the application process: