Product Marketing Consultant


PADI, the global leader in Scuba Diver Training, is searching for a full-time Product Marketing Consultant at our corporate headquarters in Rancho Santa Margarita, California. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary and outstanding benefits. We are an amazing company searching for amazing people to join our team!

Reporting to the Marketing Operations Manager, PADI Worldwide, the Product Marketing Consultant is responsible for developing, creating and implementing marketing strategies for assigned product lines, programs and services. This includes evaluating effectiveness of the current product, program or service portfolio, recommending changes to improve sales and share performance, tracking competition, customer trends and market conditions and adjusting marketing plans accordingly.

What You Will Do

In your role, you will be responsible for the following

  • Implement marketing strategy and tactics for assigned products and services, from concept through completion.
  • Identify, define and track key quantitative and qualitative product/service performance measures.
  • Drive assigned projects, product revisions and new product development including concept development, planning and implementation of the various stages through which the project or product must pass, collaborate closely with PADI Worldwide Planning & Technology, project development and all other departments that are affected by the project.
  • Develop creative consumer promotion materials, sales promotions, promotional presentation materials, sales collateral and sales aides.
  • Develop, write and organize traditional and digital promotions, advertising, brochures, catalog, letters and direct mail campaigns.
  • Seek and develop opportunities to integrate campaigns and initiatives with new and existing program/products.
  • Establish print and digital media plan for key products and programs.
  • Coordinate sales support and training activities including sales and customer presentations.
  • Collaborate with marketing management to develop marketing plans.
  • Must be available for consumer show, event and other travel as related to the position.
Skills and Experience You’ll Need to Be Successful In This Role
  • Bachelor's degree from four-year college or university, marketing or Communications major preferred.
  • Minimum two years of experience in one or more of the following areas: marketing, communications, project management, product development or management systems.
  • Two to three years of experience working with Desktop publishing and word processing programs.
  • Bilingual, Spanish, French or Portuguese preferred.
  • Ability to communicate effectively with all levels of management and staff.
  • Ability to remain diplomatic with all interactions, external and internal.
  • Demonstrated ability to write technical and promotional copy
  • Strong organization, project development and management skills
  • Self-starter able to work with minimum supervision; problem solver
  • PC/Macintosh, e-mail and internet literate
  • Dedication to customer service and satisfaction
  • Entrepreneurial mindset

Founded in 1966, PADI has grown consistently through our 53 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI has certified over 26 million divers during our history, an achievement no other scuba diving agency can claim.

PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and an extensive benefits plan.

If this job sounds interesting to you and you meet these requirements described above we’d like to get to know you! Please submit your resume & salary requirements at To learn more about our company visit us at Applicants must possess the right to work in the United States.

PADI is The Way the World Learns to Dive.

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