Diving in Seoul, Korea
KUSPO (Korea Underwater Sports Show) 2011
Incorporating Seoul International Sports & Leisure Industry Show (SPOEX)
The Korean Underwater Sports Expo (KUSPO) was a major highlight on the scuba diving event calendar for PADI Asia Pacific in 2011. Now in its 17th year, KUSPO was held at COEX Exhibition Centre, Seoul, from 24~27th February, 2011 and was run in conjunction with the Seoul International Sports & Leisure Industry Show (SPOEX) 2011. The event was organized by the Seoul Olympic Sports Promotion Foundation and Korea International Trade Association. The scale of the show was larger than in 2010 with a total of 370 exhibitors. Organisers estimate the show’s attendance this year to be around 27,000.Exhibitors represented many areas of the sporting realm including fitness and health, general sporting goods, sportswear and sports footwear, outdoor sports, active and extreme sports, team and indoor sports, winter sports, water sports and sports services and facilities. The show presented sports fans and scuba divers in Korea with a great opportunity to see all the latest equipment and products available this year.
PADI Asia Pacific staff attending the event were Danny Dwyer - Director Marketing & Business Development; Boo Kyung Kim – Regional Manager, Korea; and Young Hee Haniss – Member Liaison, Korea. Also there to support the team was Takayuki Miyashita from PADI Worldwide.
The expertly designed PADI booth was much larger than in previous years and measured 90sqm. It featured large banners highlighting the PADI educational system with displays of the latest educational products and materials for divers.
Joining PADI this year were 10 local members of the PADI Retailer & Resort Associations who reported excellent results selling dive courses. Consumers attending the show were given a free PADI T-shirt when they signed up for any PADI Dive course, which proved extremely successful.
Management and staff from NB Divers, Aqua Marine, Go Diving, Best Dive Masan,, PARANBADA, Blue Divers, Divers Edu, Scuba System, Seoul Dive Academy and PSI Scuba all came together to promote and support PADI. The cooperative effort displayed at the show by PADI Members working as a team, drew many positive comments from other sections of the diving industry in Seoul.
Three Seminars were conducted for PADI Members in conjunction with KUSPO.
A Member Forum was held on 27th February, presented by Young Hee Hannis and Boo Kyung Kim at the COEX Centre with 170 PADI Members attending. On 26th February, Danny Dwyer conducted a Business Solutions Seminar for 76 PADI Members and Willis Korea presented an Insurance Seminar.
PADI Asia Pacific sincerely wishes to thank all PADI Retailer & Resort Members, their staff and all PADI Professional Members who gave their time and effort to produce such a fantastic result at the KUSPO Show.
PADI Asia Pacific was joined by Members of the PADI Retailer & Resort Associations in Korea for the KUSPO Show in Seoul. At far left, Danny Dwyer and Boo Kyung Kim (far right-front).
MEMBER FORUM 170 PADI Members attended the Member Forum conducted by Young Hee Haniss and Boo Kyung Kim on the last day of the show.