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Benefits (PADI Americas Region)

Reap the PADI BenefitsPADI Business Member Benefits in the Americas Region

With PADI as your training partner, you get the full support of the strongest training organization. Your PADI Americas Region team offers tremendous tools and support to help you succeed with your dream:

What You Need to Get Started

Powerful Tools

Full Business SupportLet  PADI assist you with your business!

Group Activities & Assistance

Scuba Group Activities and DiscountsDiscounts

PADI scuba lessons are the most popular in the worldPADI: The World’s Most Popular System of Scuba Diving Lessons

Enjoy Immediate Brand Recognition

  • Nondivers, certified scuba divers and scuba diving leaders seek the PADI brand name more than any other.
  • PADI ProfessionalsPADI courses and PADI instructional materials are the most sought after in the scuba diving industry. This means that as a PADI Business Member, you enjoy immediate market recognition by advertising your status as a PADI Dive Shop or Resort.
  • From your storefront, to your signage, to your scuba lessons, PADI supports you with the tools you need to succeed.
  • As a PADI Dive Center or Resort member your business is listed in and linked from the PADI Dive Shop Locator on The PADI website receives more than 1.6 million monthly page views, of which your website will benefit from this target audience—your potential customer base. 
  • PADI’s innovative eLearning system gives you more flexibility in training student scuba divers and allows you to expand your perimeter online to reach even more new customers.


Targeted Advertising on's most visited area
Traffic to is reaching all time highs (over 1.6 million page views per month) and the Dive Shop Locator is one of the most visited areas on the site, making it a great way to reach new customers. PADI Resort and Retail Members are automatically listed on the Dive Shop Locator of for free. Plus, business members can also take advantage of two powerful enhancements to promote their dive centers or resorts. Stand out from the crowd by highlighting your facility with one of the enhancement packages.

New Targeted Advertising – Side Bar Ads
It’s the most targeted advertising you can get because your ad displays to people browsing in your geographic area.

  • Ads appear on the right side of the search as a sponsored listing
  • Available on a first come first serve basis
  • Side bar ads appear in order of purchase

The introductory rate is only $30US for three months.

New Enhanced Information – Optional “I” 
An organized snapshot of all your dive center offers

  • Showcase your store with information like hours, rental equipment, travel and more
  • Information appears under easy-to-navigate tabs

These new enhancements are available at the introductory rate of $10US per month.

Learn to Dive at Home  

PADI eLearning, Convenience and Flexibility

Non-divers have yet another convenient way to become PADI Divers with PADI eLearning. To use this interactive, web-based program, divers affiliate with a PADI Dive Center or Resort then progress through online knowledge development at their convenience. Divers are exposed to the same content as any other student diver and begin their in water training at any PADI Dive Center or Resort worldwide.

PADI eLearning allows Members to:

  • Reach more potential customers via the internet
  • Offer even more flexibility to busy customers
  • Let people purchase and begin the course online, even after normal business hours
  • Receive a monthly check for eLearners completing the course

Through the virtual PADI eLearning Classroom, dive centers and resorts can communicate in numerous ways with eLearners. Here are some of the tools available to talk about upcoming sales, events or trips or just start a discussion:

  • Dive Center or Resort logo and contact information appears at the top of the page throughout the eLearning portal
  • Designate the instructors to communicate with student divers
  • A summary page lets you see how far student divers have developed
  • Use alerts to remind eLearners about upcoming events or make general announcements
  • Email all eLearners who are progressing through the course to provide timely and specific information
  • Provide topic discussions or dive center news via blog

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PADI scuba training programGet the Training System
Between the core scuba lessons, more than 25 specialties and a professional development path, you’ll find that working with a proven, successful training system positively affects your growth.

  • Ample opportunities for continuing education courses increase course revenue, travel participation and equipment.
  • Surveys show that PADI scuba divers who take continuing education courses purchase double the equipment of entry-level scuba divers.
  • The PADI educational system helps your bottom line by helping your customers enjoy the underwater world more.

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Powerful PADI Marketing CampaignsPowerful Marketing Campaigns & Programs

As a PADI Member, you benefit from the most innovative and proven marketing campaigns in the scuba diving industry, which help drive customers through your doors.

Each year PADI provides a comprehensive kit with tools to help dive shops and resorts promote these core marketing campaigns. Tools vary from in store graphics to promotional items created to reach out to new and existing customers. You will receive this year’s kit (no charge) when you place your start-up order with your PADI Regional Manager or Sales Consultant.

PADI’s Business Training programs help you learn more about implementing these campaigns and best practices that have worked for successful store owners.

The marketing campaigns are designed to support the three top initiatives that make a successful scuba diving operation:

  1. New Diver Acquisition
  2. Diver Retention & Continuing Education
  3. Creating a Go PRO Profit Center


New Diver Acquisition Campaigns

Diver Retention and Continuing Education Campaigns

Go PRO Campaign:

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Online Shopping CartCustomizable Online Shopping Cart, Full eCommerce Solution

Your dive shop or resort needs a strong website that allows customers to buy from you. PADI highly recommends an exclusive online package developed by Integrated Scuba Systems (ISSYS) that allows you to:

Build and maintain a user friendly website:

  • Utilize beautiful, professionally designed web page templates that you can customize and use immediately without any knowledge of HTML coding.
  • Write text and upload images as easily as if you’re working on a Microsoft Word Document.

Sell Online:

  • scuba gear and learning materials
  • real-time course bookings
  • charters and dive trips

Reach out to customers with:

  • Targeted, customized, automatic emails. You set the trigger event parameters however you like for birthdays, service reminders, completion of certification, etc.
  • Text messaging (SMS)
  • Customizable and professionally designed eNewsletter templates and more!

Contact Integrated Scuba Systems to learn how to start your PADI Dive Shop or Resort with a tremendous foundation—both online and in-store!

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EVE makes it easy to make relationships with your customersPoint-of-Sale, Customer Relationship Management Software

Specifically developed for the dive industry by Integrated Scuba Systems, the Electronic Virtual Employee – EVE5 software-gives you a comprehensive tool to manage every aspect of a single or multistore enterprise including:

  • Point of sale software
  • Direct upload for student information to the PADI PIC Online System
  • Manage customer relationships: birthdays, course history, rental history, inventory
  • Rental and service bookings
  • Employee scheduling
  • Get Organized! This software works seamlessly with EVE Online to give you the ability to manage your inventory, website and online shopping cart all in real-time—and you can do it remotely from anywhere!

Contact Integrated Scuba Systems to learn how to implement this customer relationship and inventory management tool.

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PADI Customer ServiceUnparalleled Customer Service and Business Consultation

As a PADI Member, you receive an unparalleled level of customer service and business consultation. With the largest staff of Regional Managers and specialized business consultants in the dive industry, you enjoy personalized attention to meet all of your business goals.

PADI Regional Customer Service Teams provide dedicated consultants in specialized departments of PADI Americas, as well as representation from Project AWARE Foundation. So, whether it’s providing advice, recommendations or support, as your partner, PADI staff will help find the answers you need.

Your PADI Regional Manager

  • All PADI Regional Managers (RMs) have worked in the dive industry for many years – several previously owned or managed dive shops – and are well versed on PADI training programs and products.
  • Working for PADI Members is their full time job.They don’t represent other dive industry brands, so when they visit you, their sole focus is helping you increase profits through channels best suited for your customer base.

Your PADI Regional Manager’s goal is to create a solid foundation on which to build long-term, successful relationship with you based on trust and respect. Your Regional Manager is there to:

  • Support your dive operation with evaluation, advice and solutions.
  • Help you find and implement new ways to provide a high value to your customers.
  • Help you establish timelines and focus appropriate resources (both inside and outside of the PADI family).
  • Consult with you and give you an objective measure against which you can evaluate results.

Introduce yourself to your PADI Regional Customer Service Team.

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PADI Business EducationBusiness Training for PADI Dive Shop Owners and Managers
PADI’s committed to helping you work smarter, not harder through Business of Diving workshops and other scuba diving shop and resort management programs. These programs are developed specifically for you, an owner or manager of a PADI Dive Shop or Resort.

PADI Webinars – Bringing the Business of Diving to You

Time away from your daily duties for a new or established dive shop or resort may seem unrealistic. PADI built an educational system to bring the show to you – you don’t even have to leave your dive center or resort (if you don’t want). Take the opportunity to expand your business IQ and see how your colleagues are tackling similar challenges that you may have. You can sign up in the PADI Pros Site:

The Business of eCommerce 101

  • Make your website do better and earn more. With this webinar you’ll be introduced to a total solution to running your business online. In just an hour, you’ll learn how to:
    Easily create and update your website’s content.
  • Learn SEO and SEM strategies to drive more targeted traffic to your website.
  • Sell your products, services and courses via EVE 5 Online.
  • Use beautifully designed email templates and automated emails to drive more people back into your store, using EVE 5.
    This workshop is what you’ve been looking for. It’s a must attend for every PADI dive shop owner and manager.

PADI eLearning online scuba coursesPADI eLearning: Setting Up and Using Your PADI Virtual Classroom

  • An exclusive benefit to PADI Dive Centers and Resorts, the PADI eLearning system is the easiest way to attract new scuba divers. You learn:
    How to access and set up your virtual classroom.
  • How to position eLearning on your website for maximum success.
  • How students progress through the PADI Open Water Diver course.
  • What to do after your eLearners have completed the online portion of the course.

Maximizing Your Profit Potential with PADI eLearning

  • Don’t miss out on opportunities to connect with a captive audience. The PADI eLearning system is drawing in more new scuba divers than ever. This webinar will show you:
    How to keep your eLearners informed about your activities, promotions and events using the communication tools.
  • How your online instructors can assist and support your eLearners.
  • How to track student diver progress with activity reports.
  • The importance of interacting with eLearners before, during and after the online sessions.
  • How to integrate eLearning into your ongoing training programs.


Public Forums – Local Opportunities to Network with fellow PADI Members

Offered in all PADI Americas regions and presented by a PADI staff member (frequently the PADI Regional Manager), these programs provide you with general tools and are a great opportunity to network with fellow PADI Members.


Public Forums on Scuba TrainingMember Forum 2009 

  • Recharge your battery at Member Forum 2009 as you hear fellow PADI Professionals tell their stories about why they chose to Go PRO™. This two-hour seminar
    Takes you through an important risk management presentation.
  • Strengthens your teaching skills with an interactive training Q&A session.
  • Offers a handout that gives you ideas on how to boost your certifications using existing marketing campaigns and other tools available to you.

DEMA Show 2009

The Diving Equipment and Marketing Association (DEMA) holds an annual show for dive industry professionals. The show is an opportunity for instructors and dive center owners to see and hear about new information about new products, programs and trends that lead into the following year.

Every year, PADI Members and office staff get to interact, meet face to face and learn. PADI Americas offers educational opportunities that vary from instructor development to business development. This show launches new products or initiatives for the following year, and allows you to meet with your fellow PADI Professionals and PADI Office staff face to face.

Prescriptive PADI Business ProgramsPrescriptive Programs – In-store and In-person

Offered by PADI Regional Managers and tailored to individual dive shops and resorts, prescriptive programs focus on implementing specific business practices based on the store's current course offerings, plans and goals. Currently available for 2009:


Business of Digital Underwater Photography

  • This program provides you and your staff with the tools to effectively market and sell the PADI Digital Underwater Photographer Specialty course. The workshop
    Reviews course content.
  • Focuses on how you can effectively teach the program and provide the necessary equipment.
    As a prescriptive program, the course revolves around questions from participants.

Business of Instructor Development: Creating a Go PRO Profit Center

  • This workshop helps you and your management staff
    Create and market a professional development program.
  • Guide and focus the efforts of individuals looking to become PADI Professionals
  • This workshop content is specifically tailored in this prescriptive program to the needs of your staff and store.

Business of Continuing Education

  • This program helps you leverage the time you spend with divers so you promote and teach more continuing education courses in less time. This workshop shows you how to optimally organize course staff scheduling.
  • Make continuing education fun and exciting for students.
  • Ultimately earn more income by keeping your customers excited about diving.

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Risk Management, Insurance and Legal Assistance

As a PADI Member, you have access to the scuba diving industry’s most comprehensive insurance programs – provided by an A+ (Superior) XV rated US insurance company serving the scuba diving industry. These programs provide specialized coverage for dive shops, resorts, dive boats and scuba instructors/supervisors. Additionally, you have the confidence that comes from the scuba diving industry’s most successful legal defense team – one more way PADI is focused on providing you the best customer service and support.

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Certification Processing and Other Online Services

As a PADI Member, you have one of the scuba diving industry’s most efficient scuba certification processes because you can submit PADI scuba certifications through PIC Online.

PIC Online eliminates any mail delays and gets PADI scuba certification cards into your customers’ hands faster.

This efficiency extends to other online services such as:

  • Pro Chek, Dive Chek and PIC tracking let you verify staff member qualifications.
  • Confirm PADI Scuba Diver certification.
  • Verify processing status for submitted scuba certifications.

These online services let you check or confirm information online, which gets you back to your business quicker. PADI also uses innovative technology for other services such as job openings, Member Updates and event calendars.

Certification cards come with your facility name printed on them!

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Go Green with the Project AWARE Foundation

Project AWARE Foundation (Aquatic World Awareness, Responsibility and Education) is the centerpiece in PADI’s commitment to protecting and preserving the underwater world. Project AWARE promotes aquatic environment conservation through education, advocacy and action.

By promoting and participating in Project AWARE events, accessing and distributing Project AWARE materials and encouraging scuba divers to responsibly explore the underwater world, you show your customers your commitment to preserving our aquatic resources.

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PADI Travel NetworkSee More with PADI Travel Network

PADI Travel Network is the dedicated travel resource for PADI Americas Resorts and Dive Shops and that means you have the support you need to offer a successful travel program for scuba diving trips from the day you open your operation. PADI Travel Network staff members take great pride in offering a flexible scuba diving travel program, whether you’re looking for help with a large group or a single individual, they’ve got you covered. As a PADI Member, you’ll enjoy many benefits including, but not limited to:

  • How to Sell Dive Travel video on DVD  (a walk through all the important basics for setting up and growing a successful program for scuba diving trips.)
  • Full Commissions on Every Booking. PADI Members receive a 10 percent commission on all hotel and scuba diving arrangements.
  • Premier Account Program starting at just $50,000 US in sales
  • The three-tiered premier account program includes advance notice of all PADI Travel Network Specials and customized support for in-store travel sales.
    • Silver: $50,000 US in sales = one percent override
    • Gold: $100,000 US in sales = two percent override
    • Platinum: $250,000 US in sales = three percent override
  • Errors and Omissions Insurance. Any PADI Dive Shop or Resort booking travel through PADI Travel Network receives automatic Errors and Omissions Insurance coverage valued in excess of $5000 US.
  • Customizable travel flyers available via the Pros’ Site at
    • Highlight two or three trips on one flyer.
    • Input the information you want your customers to have then print.
  • A link to current travel specials you can place on your website
    • Let your customers come to you first for travel options by making all specials available on your own website.

Contact PADI Travel Network today to start your travel program. Call 800 729 7234 (US & Canada) or +1 949 858 7234, ext. 2555 or email

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PADI Diving SocietyGet Divers Actively Scuba Diving with the PADI Diving Society

The PADI Diving Society is a global dive club that gives scuba divers incentives to take dive trips. PADI Diving Society members receive a subscription to Sport Diver magazine and a handbook with discounts on scuba gear, travel and more. PADI Diving Society is an excellent tool to help keep divers active with your dive operation.
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Save on Sport Diver Advertising RatesSave on Sport Diver Advertising Rates

As a PADI Member you have the advantage to reach more than 200,000 scuba divers and water enthusiasts through the pages of Sport Diver magazine. You receive excellent savings on advertising rates. Check out the savings available to you, then contact Sport Diver to reserve your space.

10% Savings offered to all:

  • PADI Dive
  • PADI Dive Resorts
  • PADI Recreational Facilities

20% Savings offered to all:

  • PADI Five Star Dive Centers
  • PADI Five Star Instructor Development Centers
  • PADI Five Star Dive Resorts
  • PADI Five Star Instructor Development Dive Resorts

For rates and space reservations contact Sport Diver magazine at +1 407 571 4826

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Save on The Undersea Journal Advertising Rates

In addition, PADI provides a number of communication vehicles to promote your messages, such as advertising in The Undersea Journal (PADI’s professional quarterly trade publication) at reduced rates.

Also, all resort and dive shop members are listed on one of the most visited websites in the scuba diving industry –

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Make the Most of Credit Card Sales

Bank of America

Give your customers more ways to pay. Bank of America Merchant Services offers you credit card processing benefits. Learn how much money you can save with Bank of America’s no-cost, no-risk analysis:

  • Allow your customers to pay with credit or debit card, gift card or check.
  • Funds are deposited as soon as the next business day to your account.
  • Toll-free customer service and 24/7 technical support.
  • 1.74% reduced discount rate.
  • $0.10 per item fee for Visa and MasterCard swipe transactions.

Contact Bank of America Merchant Services Representative:
Melody Keppler
Phone: +1 949 493 8901

Certain eligibility requirements may apply. A surcharge will be applied for key-entered and other non-qualified transactions.

Bank of America, N.A. Member FDIC


American Express
As a PADI Member, you can receive a special discount rate of 2.6% in the United States.

For additional information and for rates outside the US, please call +1 800 528 5200.
Contact American Express Representative:
June Conrad +1 800 528 0682

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Clear the Air with Trace Analytics Inc.

PADI Dive Shops and Resorts have been receiving special discount rates from Trace Analytics for more than 10 years. Trace Analytics continues to support PADI Dive Centers and Resorts in staying compliant with compressed gas quality standards. Take a look at the discounted offers listed below and give them a call today.

AirChek Kit™
Never wait for a sampling kit again. By Purchasing the AirChek Kit, you can schedule your quarterly air test when it’s convenient for you. With just five easy steps you can have your 3 ounce compressed air sample on its way to the Trace Analytics laboratory. Your results will be returned within three business days. And, if for some reason your test fails, Trace Analytics allows a free retest within 30 days.

  • Price: $150.00 US
  • Air Tests: $35.00 US each for 3 years, guaranteed
  • $5.00 US increase after the third year
  • Lifetime warranty and money back guarantee

Contact Trace Analytics, Inc. for great savings today:
Phone: 800 247 1024 or +1 512 263 0000, ext. 3
Fax: 512 263 0002

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Offer your staff and students custom scuba diving wear with PADI Gear. A wide array of choices is available for order from shirts to bags and accessories. PADI Gear is a full service embroidery and screenprinting establishment ready to customize your order. Add a PADI logo or even your own logo, PADI Gear can also help design a logo for your dive shop if you don’t have one already. While custom orders may take a little extra time, all standard orders take a maximum of three business days to turn-around.

Visit today or call 800 368 0293 (US & Canada) or +1 925 215 4938 to order your gear today!

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