Banners on Padi.com
The Undersea Journal Magazine
Reach more than 194,000 unique monthly visitors on Padi.com
Each month padi.com receives over 1.6 million page views with over 194,000 unique visitors a month – making it one of the best advertising values around to reach adventure travelers and scuba divers.
Download padi.com rate sheet (PDF)
If you’d like to discuss what areas would benefit your business specifically, have questions, or want to reserve banner space, contact Annette Ridout at Annette.Ridout@padi.com or call 800 729-7234 ext 2380 in the US or Canada or 949-858-7234 ext 2380.
Choose from two different banner ad sizes:
Leaderboard or Button
Large- Leaderboard Banners
If you really want to grab consumers attention then a leaderboard banner is the best way to have your message dominate the site. These run-of-site banners are positioned at the top of every page except for the homepage.
- The cost is $950.00 US a month with a three month minimum.
- Ad Specs: 728w x 90 with a 40K max file size
Medium- Button Banners
If you’re looking to target a particular section of padi.com that is most relevant to your business, then an economical option is to use a button ad. You can choose from six advertising zones for where you want your message to appear.
- Ad Specs: 125w x 125 with a 25K max file size
- The cost is $45.00 US per zone a month with a three month minimum.
Choose from any or all of these targeted zones:
- Scuba Diving Guide
- PADI Courses
- Scuba Gear Guide
- Scuba Vacation
- Scuba Community
- News and Events, Special Offers, Open a Dive Shop, Certification Cards
Purchase all 6 zones for $225 US a month with a three month minimum. 
Special Opportunities for PADI IRRA Members Only
- Geographically targeted side bar ads on the Dive Shop Locator (starting at just $10 US a month, with a three month minimum)
- Additional "i" customer card on your listing on the Dive Shop Locator (just $120 US a year)
Reach more than 128,000 Professional PADI Members via The Undersea Journal magazine
Download Media Kit for The Undersea Journal (PDF)
PADI Members are more than just dive industry professionals. When you advertise in The Undersea Journal (published quarterly), you reach scientists, astronauts, actors, environmentalists, writers, journalists, photographers, travel-enthusiasts and more. Despite their diverse backgrounds and reasons for diving, PADI Pros share a number of characteristics. They are gadget geeks, explorers and adventurers who believe there is no such thing as aqua incognito. If it's underwater they'll want to discover it, explore it. And if they can't go there themselves, they'll design, develop or buy the tools they need to see what lies beneath. They are intrepid travelers and thrill seekers who journey to the deepest depths, the highest heights and beyond. PADI Pros are the people who buy your products and influence the buying decisions of an estimated one million divers a year. But above all else, PADI Pros are educators with a passion to share their joy of the underwater world with those less fortunate than themselves-- those who are not yet divers.
If you’d like to discuss what areas would benefit your business specifically, have questions, or want to reserve ad space, contact Jeff Mondle at Jeff.mondle@bonniercorp.com or call 760-433-5141.