PADI Adds US $480 to Dive Center and Resort Membership Benefits
by Providing Free Web Links from padi.com

Rancho Santa Margarita, CA – 18 April 2007 - PADI Worldwide is again showing its commitment to growing dive centre and resort business through increased member benefits and the effective use of eBusiness. As part of Assignment Member First, PADI Dive Centres and Resorts can, as of 1 April 2007, have a free link from the dive industry's most visited website at www.padi.com to their websites – a US $480 value. But that’s not all!

PADI’s online dive centre and resort directory will become an even more dominant force in driving customers through dive centre doors, as a full upgrade is currently in progress. The powerful new online directory will include options for dive centres and resorts to upload multiple photos of their dive business. Those members who have been participating in PADI’s web links program will automatically be credited to the newly upgraded system coming soon.

With a global retailer and resort membership of more than 5500 in 183 countries and territories around the world, PADI Worldwide sees these links as a simple commitment to the PADI Membership and helping them grow dive centre and resort business.

“The initiative, along with the upcoming launch of PADI eLearning, is just another way PADI Worldwide helps members embrace the full potential of the online world and support the continued acquisition of new divers,” says Drew Richardson, Chief Operating Officer and President, PADI Worldwide.

PADI Worldwide has some additional exciting opportunities in store for members looking to maximize their padi.com listings and these efforts will go hand in hand with new member benefits and marketing campaigns coming in the next several months. For more information on how to get your free link and take advantage of other PADI Member benefits, contact [insert LAO’s contact information as appropriate].

Others promise . . . PADI delivers.