PADI Charts Critical Path for the Future

PADI commits to growing dive center and resort business through increased member focus, streamlined operations and innovative marketing campaigns.

Rancho Santa Margarita, CA - 21 March 2007 - PADI senior executives from around the world recently gathered to chart the path for PADI’s future for 2007 and beyond. With a global membership of more than 130,000 individual members and 5500 retailer and resort members based in 183 countries and territories, it was no surprise that PADI Worldwide would emerge from this year’s global strategic planning meetings with a focus on the PADI membership. Deemed “Assignment Member First,” PADI Worldwide has established a member-centric philosophy that now underpins all future business decisions.

Drew Richardson, PADI Worldwide President and Chief Operating Officer said, “The foundation of PADI’s success is and always has been PADI Members. With that in mind, PADI Worldwide will have several announcements in the near future focusing on current operating procedures and creating even more valuable membership benefits. In short, PADI will be the easiest company to do business with in the dive industry."

Also high on the agenda was a continued focus on acquiring new divers through groundbreaking partnerships with major industry stakeholders. Efforts include expanding GO Dive globally and mining the PADI Discover Scuba Diving participant database and encouraging them to become fully certified divers.

PADI, as the world’s largest diver training organization, will continue to encourage continuing education for existing divers with innovative campaigns such as the Master Scuba Diver Challenge, GO Dive, and the new Go PRO Challenge.

Over the next few months PADI will introduce new, creative marketing and public relations campaigns to reach beyond traditional industry boundaries to refresh and revitalize scuba diving.

For more information on how you can take advantage of PADI Member benefits, call PADI Americas Director of Marketing and Communications, Kristin Valette, at 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2424 or email kristin.valette@padi.com.

Others promise . . . PADI delivers.