Anytime. Anywhere. PADI Members Connect to New Customers
Dive centers and resorts worldwide are gearing up for PADI eLearning®
Rancho Santa Margarita, CA – 16 May 2007 – PADI Dive Centers and Resorts worldwide
are preparing their virtual classrooms for the launch of PADI eLearning the week
of 21 May 2007. Enthusiasm abounds as dive centers and resorts develop strategies
to promote and integrate the PADI Open Water Diver Course Online into their business:
“I think eLearning is going to be a powerful tool for the PADI Membership. It’ll
bring in more students and increase sales in a sluggish diving economy. My hope
is that it will also bring the younger generation into our sport. … I’m going to
treat eLearning like another Crew-Pak option. Now my customers can choose the [PADI
Open Water Diver course] DVD or online version. I appreciate all of PADI's hard
work and dedication to driving more customers to my business.” …Mark
Potter, Mass Diving, Natick, Massachusetts
“It’s [eLearning] going to help extend our reach to get more customers. We’re
airing radio ads in a town nearly 75 miles away at the beginning of June encouraging
listeners to go to our website and sign-up online. eLearning will help us connect
with new people. Our personalities are what will sell it, though. … This is a blending
of personality with technology – a new way of doing business.” …Colonel
Echols, LandShark Scuba, Sioux Falls, South Dakota
“There are a couple large colleges around us and we believe eLearning will have
immediate application in this market. We’re also targeting the large computer corporations
near us that we have existing relationships with. These people are primed for this
– they’re actually looking for it!” …Mark Rainbolt, Ocean Enterprises,
San Diego, California
Is your business prepared for PADI eLearning? If not, there’s still time to get
ready. PADI Dive Center and Resort Members can log in to the Pro Section at padi.com
and take advantage of these tools:
- Tutorials and tips for setting up your virtual classroom.
- Sample eLearning web page templates for your website.
- Downloadable web banners to promote eLearning and link to your
eLearning page.
- High quality images for your marketing efforts.
Preparing your virtual classroom for PADI eLearning is easy. Just a few simple clicks
and you’ll be ready to welcome new eLearners through your doors. For more tips,
PADI Members can check the eLearning Toolbox in the Pro Section at padi.com, contact
their regional manager or get in touch with their sales consultant.
Not a PADI Member? Contact the PADI International Resort and Retailers Associations
at +1 949 858 7234, ext. 2260 to access the world’s leading dive education materials
and dive business management benefits.
Others promise … PADI delivers.