PADI Members Reap $85,000 in Master Scuba Diver Challenge Rewards

PADI’s innovative and successful diver retention program results in 20,400 committed divers.

8 February 2007 – Rancho Santa Margarita, CA – Touting the message Want It, Live It, Dive It, the PADI Master Scuba Diver Challenge is setting the standard for continuing education and diver retention programs. In just 18 months since the programs inception, PADI Americas has rewarded PADI Instructors with more than $85,000 US in cash for supporting the program. This translates to 3400 new PADI Master Scuba Diver certifications and 17,000 specialty certifications for PADI Members. The bottom line? The Master Scuba Diver Challenge is helping PADI Members keep their divers diving and coming back for more.

“We’re excited to see the PADI Master Scuba Diver Challenge be embraced by PADI Members and even emulated by other training agencies,” said Kristin Valette, Director of Marketing and Communications, PADI Americas. “PADI is clearly leading the way to business growth and success and it was truly a pleasure to write these checks to PADI Members and reward them for their professional dedication and effort.”

With this campaign resulting in such high success for members, PADI is committed to offering the Master Scuba Diver Challenge throughout 2007 and beyond, with new and exciting support materials coming in 2008. PADI Instructors will continue to reap rewards with a $25 US incentive for every PADI Master Scuba Diver they certify in 2007, and all new Master Scuba Divers will receive a Master Scuba Diver branded backpack and personalized certificate of recognition.

As the world’s largest diver training, certification and membership organization, PADI continues to dedicate major resources toward effective diver acquisition and retention programs such as the unprecedented GO Dive campaign, the innovative PADI Master Scuba Diver Challenge and the soon to be launched Go Pro Challenge. For more information about these exciting campaigns and to learn how you can leverage PADI Membership to your advantage, contact PADI’s International Resort and Retailer Associations at +1 949 858 7234, ext. 2260.

Others promise, PADI delivers.