PADI Simplifies Marketing for Dive Centers and Resorts

25 April 2007 – Rancho Santa Margarita, CA – Creating custom professional marketing pieces has never been easier because PADI Americas has expanded the PADI Marketing Center available exclusively to PADI Dive Center and Resort Members via Merrill Corporation. Since 2006, PADI Dive Center and Resort Members have been able to personalize and order a variety of marketing materials to support their diver acquisition and retention efforts.

Members can access materials - from flyers to posters to brochures or postcards - that support all PADI marketing campaigns. PADI Members can use the materials as-is or personalize each piece to meet their individual needs. New for 2007, businesses can brand each piece with their logo by using the logo upload function. Now, customers can instantly recognize the dive center or resort's promotion.

“Access to professional, quality promotional materials and images has traditionally been limited and expensive,” says Bill Hamm, PADI Americas Director of the International Resort and Retailer Associations. “Through the Merrill Corporation, PADI Dive Centers and Resorts can quickly and easily produce high quality promotional materials at a fraction of the cost if they did it themselves. Now, they can seamlessly integrate these pieces into their existing marketing efforts - helping drive even more customers into their stores.”

Now marketing is even easier because dive centers and resorts can upload a customer list to drive promotional mailings. Once members have personalized their marketing materials online they can initiate a mailing with one click. Reordering is even easier because all transactions are stored as part of the member’s purchase history.

“Providing PADI Dive Center and Resort Members the tools they need to market their businesses is essential to helping them grow their business,” continued Hamm.

PADI Business Members can access these online tools via the Pro Section at padi.com by clicking on “PADI Marketing Center” under either the International Resort and Retailer Associations heading or in the IRRA Toolbox. For more information about all of the tools and benefits offered to PADI Dive Center and Resort Members, call the PADI International Resort and Retailer Associations at 800 729 7234 (US and Canada), or +1 949 858 7234, ext. 2247.

Others promise … PADI delivers.