More than 1 Million Potential Divers Learn About Scuba Through Latest PADI Media Relations Project

PADI continues to support it retailers and the industry through recent story placements in high profile media outlets

Rancho Santa Margarita, CA – April 19, 2007 (DNW): PADI doesn’t just talk about helping to grow the industry – PADI takes action. The latest example of this unparalleled support for the company’s member retailers and resorts can be seen in four large circulation outlets that recently featured extended articles about scuba diving.

Still the only company in the dive industry with a full-time public relations effort, PADI’s team was instrumental in securing recent feature stories in Delta Sky magazine (circulation nearly 400,000), American Way magazine (circulation more than 350,000) and Hilton Moments (circulation of several hundred thousand) and PC Photo, (circulation more than 190,000) . Each publication talked about the process of learning to scuba dive and why it’s important to seek out PADI-affiliated facilities, with PC Photo featuring an extended piece on PADI’s latest program, the PADI Digital Underwater Photographer course.

According to Kristin Valette, PADI Americas Director of Marketing and Communications, these stories are part of a larger, comprehensive effort to blanket all media outlets with scuba-related information and feature stories.

“The need for effective and consistent publicity is key to the industry’s growth and long-term health,” Valette points out. “We are starting to generate a lot of momentum with these placements. Our media relations department is actively developing feature story opportunities today that we’ll see results from later this year.”

Communicating with media outlets on a daily basis, PADI’s unparalleled leadership in promoting diving to the mainstream public is designed to support PADI Dive Centers and Resorts by reaching beyond traditional industry boundaries to refresh and revitalize scuba diving. Stay tuned as PADI’s media relations continues to garner coverage benefiting local retailers from Coast to Coast.

Others promise … PADI delivers.