PADI Master Scuba Diver Challenge Issues $100,000 US in Cash Rewards

PADI Members reap the benefits as the popular program grows.

13 June 2007 – Rancho Santa Margarita, CA – The PADI Master Scuba Diver Challenge continues to lead the way in continuing education and diver retention programs, with PADI Americas rewarding instructors with more than $100,000 US for supporting this popular campaign. This translates to more than 4000 new PADI Master Scuba Diver certifications and 20,000 specialty certifications since the program's inception in June 2005. These numbers nearly triple when certifications from all PADI global offices worldwide are included.

“PADI Members worldwide are clearly integrating the Master Scuba Diver Challenge into their local marketing tactics,” noted Kristin Valette, Director of Marketing and Communications, PADI Americas. “By doing so, they’re reaping the rewards in more ways than one. Continuing education sales positively impact all dive business profit centers - from equipment sales to dive travel to education. The Master Scuba Diver Challenge rewards are simply an added bonus to a winning strategy.”

PADI’s Master Scuba Diver Challenge will roll throughout 2007 and beyond, with new and exciting support materials coming in 2008. PADI Instructors continue to reap rewards with a $25 US incentive for every PADI Master Scuba Diver they certify in 2007 and new PADI Master Scuba Divers receive a branded backpack and personalized certificate of recognition.

As the world’s largest diver training, certification and membership organization, PADI continues to focus major resources on effective diver acquisition and retention programs such as the unprecedented GO Dive campaign, the innovative PADI Master Scuba Diver Challenge and motivational Go PRO Challenge. For more information about these exciting campaigns and to learn how you can leverage PADI Membership to your advantage, contact the PADI International Resort and Retailer Associations at 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2260.

Others promise … PADI delivers.