The PADI Worldwide group includes seven service offices, some of which are wholly
owned subsidiaries while others are licensees. PADI Worldwide manages the long range
planning and global marketing for the organization while the officers, managers
and staff at each PADI Office conduct the day-to-day business activities that support
PADI programs and provide services to PADI Members. PADI Members influence corporate
decisions by sharing their opinions through advisory boards, member seminars and
responding to surveys sent out by PADI Worldwide or PADI Offices. PADI Worldwide
is also affiliated with several companies, foundations and organizations that provide
additional services to PADI Members and to the dive industry. Corporate affiliates
include the PADI Travel Network which provides travel services,
Diving Science and Technology (DSAT) Corp. which
develops educational and promotional products and programs, Current Publishing which develops
and publishes marine science educational programs, and Emergency First Response, a CPR and first aid training organization.
The Project AWARE Foundation and the PADI Foundation are nonprofit organizations
established by PADI to support environmental and educational efforts through grant
programs and other efforts.
PADI Americas
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PADI Canada
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PADI Europe
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PADI International Ltd.
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PADI Nordic
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PADI Japan
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PADI Asia Pacific
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Purpose
PADI exists to develop programs that encourage and fulfill the public interest
in recreational scuba and snorkel diving worldwide.
Vision
PADI intends to be the world leader in the educational development of scuba diving professionals
and enthusiasts.
Slogan
PADI - The Way the World Learns to Dive.®
Mission
We want to teach the world to scuba dive.
Values
In all of our relationships, we will demonstrate our steadfast commitment to:
Leadership — Being a world-class leader in every aspect
of our business, in the way we design and develop our products, in the training
of recreational scuba divers, instructors and retail and resort operators, in the
support and service we provide to our professional members (instructors, assistant
instructors, divemasters, retail facilities, resorts) in diving safety and education,
in aquatic environmental education and preservation, in our management performance
in our global marketing of scuba diving adventure and in developing our skills at
every level.
Integrity — We honor our commitments, take personal responsibility
for our actions and practice the highest ethical standards, treating everyone fairly
with trust and respect. Our People — We value the skills, strengths and perspectives
of our internationally diverse membership and employee groups. Our team will foster
a participatory workplace that empowers our people to get involved in decision making
and develops leadership skills at every level. We will continually encourage cooperative
efforts at every level in our company.
Quality — In all that we do, we pride ourselves
in performing it correctly and accurately the first time to the highest standards
of quality and efficiency. We will strive for continuous quality improvement in
all that we do in order to be the world’s premier recreational diving training and
educational company.
Customer Satisfaction and Retention — Keeping customers satisfied
and earning the continued loyalty of our members and divers is essential to our
success. We will achieve total customer satisfaction by understanding what our customers
want and delivering it flawlessly.
The Environment — In all that we do, we will
strive to achieve our commitment to preserving the aquatic environment for future
growth.
Underwater Cultural Heritage — We are committed to the protection of underwater
cultural heritage for future generations of divers and nondivers alike.
Core Competencies
Unsurpassed Customer Service and Knowledge — We recognize
our strength and competitive advantage is our people performing outstanding customer
service, and developing excellent programs and products. We pride ourselves in listening
to the needs of our markets and exceeding their expectations.
International Program
Integration — We continuously develop and advance the PADI System of diver education
into countries and territories of the world with a consistent, standardized and
state-of-the-art approach while adapting to diverse cultures, customs, protocols
and languages on a local level. Together, our world offices provide the PADI membership
with unsurpassed quality in our educational materials, publications and support
services, in a uniform, reliable and consistent manner, and in a variety of languages.
Unparalleled Educational Validity — PADI’s courses have been independently evaluated
and recommended for college credit equivalency by the American Council on Education
(ACE). PADI educational courses were the first diver training programs with this
distinction. We are proud of the ACE approval as an independent corroboration of
the educational validity of our courses. All PADI credentialed divers are entitled
to receive this benefit. PADI courses have received similar recognition from other
educational institutions internationally, including the Canadian Open Learning Agency’s
Credit Review Service (Learning Bank), the Vocational Education Training and Accreditation
Board (VETAB) in Australia, and New Zealand Qualification Authority Unit Standards
when delivered through accredited delivery sites. Discriminating dive students should
ask why PADI has been the only training organization with these distinctions.
Unequaled Diversity in our Professional Membership — With more than 130,000 professional members
operating in 180 countries and territories, PADI Instructors are the most ethnically,
culturally and racially diverse group of dive educators in the world. This means
that potential dive consumers seeking diver education have a much greater chance
of finding a PADI course offered in their country by a person from their own culture
and in their own language. We are proud of our professional dive educators and our
internationally consistent, diverse and culturally adapted training system.
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PADI strives to be the world’s most respected and successful organization in recreational
scuba diving and snorkeling. PADI is committed to product and service excellence,
the professional growth and security of PADI Members and employees, healthy competition
and partnership within the dive industry and to providing training and opportunity
for all who seek to enjoy and safely explore and protect our planet’s oceans, lakes
and waterways. Our goals include:
- To continue to develop and maintain PADI’s leadership position in the dive industry
as defined by membership, innovation, product sales, image and market equity.
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To evolve PADI into a truly multinational entity encompassing the world market in
the context of geopolitical, cultural and financial considerations.
- To increase
the exposure of PADI and the dive industry at the consumer level, while respecting
our fiduciary relationship and responsibilities to PADI Members at all levels.
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To continue to develop programs, products, services, procedures and policies that
are member-driven and that continue to result in the highest level of customer service
in the industry.
- To continue to evaluate, benchmark, and improve our company
Mission Statement, goals, objectives and purpose on an ongoing basis to ensure that
they support and satisfy the needs of our employees, our members and our business
partners worldwide.
- To establish standards for the training of students in snorkel
swimming and scuba diving.
- To promote and encourage the training of the general
public in the safety aspects and techniques of participation in underwater activities.
- To promote and encourage the participation of the general public in dive recreation
and dive travel.
- To establish and maintain high standards for the training and
certification of professional members.
- To monitor and regulate the professional
activities of association members while they are engaged in dive instruction.
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To initiate training programs for association members and apprise them of current
practices.
- To prepare and distribute course curriculum outlines, materials and
publications relating to underwater training.
- To coordinate with other organizations
to establish industry-wide training standards.
- To represent the interests of
professional members, retail and resort members and diving in general in the community
and before government.
- To continually improve our effectiveness to provide optimal
service.
- To develop programs that will protect the best interests of professional
members and diving in general.
- To accomplish all of the above while upholding
and enhancing the environmental principles and philosophies set forth by Project
A.W.A.R.E.
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