Dear PADI Member,

It’s time to young-up your business!
Implement fresh tactics that will attract a new generation of customers with the Drop Zone: Dive-In miniseminars during DEMA Show 2009 at the Orange County Convention Center.

The Drop Zone: Dive-In program helps demystify diving, so dive retailers can expand their market reach to include the passionate -- and profitable – Generation X and Y audience. Attendees will learn how adding new product categories and implementing simple marketing initiatives can bring in a whole new age group to their businesses. Social networking and environmental initiatives to help motivate Generation X and Y will also be covered.

The mission of Drop Zone: Dive-In is simple: inspire new audiences to start diving and keep current customers coming back for more. Attend one of the following to find out how:

• Thursday, 5 November 2009, 11am – 12 pm, Room S-220C
• Friday, 6 November 2009, 10 am - 11 am, Room S220 AB

For more information on the Drop Zone: Dive-In program, visit www.dropzonedivein.com and attend the PADI BELIEVE! presentation which will be immediately followed by the PADI Member Social on Tuesday, 3 November from 1 - 7 pm. And, be sure to stop by the PADI, Sport Diver and Body Glove booths during DEMA Show 2009 to speak with representatives about the program.

PADI Americas
30151 Tomas Street
Rancho Santa Margarita, CA 92688-2125
Phone: 800 729 7234, or +1 949 858 7234
Fax: +1 949 267 1261
Email: membersvcs@padi.com
Web: http://www.padi.com

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